Videos are one of the most effective forms of content for B2B marketers who want to get their message across quickly, clearly, and completely.
In addition to being easy for visitors to consume, videos will help your brand strengthen its voice and create more customer loyalty.
Today, 85% of all U.S. internet users watch video. In fact, video has become so popular that 74 percent of all Internet traffic is projected to be dedicated to video content by 2017. As it stands right now, merely inserting the word “video” into the subject line of an email can boost open rates by a whopping 19 percent and adding a video to a landing page increases conversions by 86%.
While video is an effective marketing strategy, it can also be challenging to produce, and many business marketers simply don’t have the experience or skills needed to create marketing videos that benefit their brands.
Luckily, you can overcome this by contacting Marketing Valet today. Video can be critical to your marketing strategy, and we’ll work closely with you to develop your video marketing strategy and helping you publish videos often – without breaking the bank!