This was the first of many videos we produced for Verizon Wireless. It was part of their sales force tool kit. The audience was enterprise IT departments who had to support their companies’ increasingly mobile workforce.
The client was in a rush to go to market. Marketing Valet developed the concept, script, and storyboard in just two weeks. Production took about 10 days.
We found our spokeswoman, Sherie, through an agency in Pittsburg, PA, and sent her to a contract studio in Cleveland. Our team directed her through a webcam and phone patch. We could have found someone more local, but Sherie had just the right tone and body language we wanted. Later we used her other client videos including Agilent.