We presented Adaptec with several creative directions for this video introducing their storage controller, Max IQ SSD Caching Solutions. They chose an animated treatment.

Aside from the video being fun to watch, it was important that it resonated with IT and sales teams of system integration companies. We created a character called Max the Integrator, a smart and unassuming geek that everyone in IT could relate to. He stepped forward, made the right choice for his company, and become the hero of the story. The videos makes the point that MaxIQ will win more business. An obvious sell to CFO.

Thanks to my friend Sara Barrack for doing a wonderful job on the voice over and our animation team that used their incredible Flash programming skills to execute the storyboard in a most creative way.