About Ted Fong

I had my first marketing gig in the 4th grade at John Cabrillo Elementary School in Sacramento. My teacher, Ms. Henrietta Heinz, let us rent a movie (reel-to-reel back then) and host movie night in the gym. I chose the movie ("content") and created a hand-drawn promotional flyer ("marketing"). We sold tickets for 50 cents at the door and popcorn and drinks inside ("sales"). Little did I know, I was entering the marketing profession, and I loved it! More about me on www.linkedin.com/in/theofong.
The Marketing of Things

How a viral music video helped this non-profit raise $55k

On May 4, 2017, ACC Senior Services took part in Sacramento's Big Day of Giving and raised $55k, more than doubling last [...]

By |May 24th, 2017|Story|0 Comments

This customer video shows the power of brand storytelling

Daniel Leal is a former laborer who lives in an abandoned home in rural California. Due to chronic health issues, his right leg [...]

By |July 25th, 2016|Story|0 Comments

Ritz Crackers branding video gets it right in 30 seconds

I saw a commercial this morning for Ritz Crackers on Good Morning America. It was a great example of brand [...]

By |July 21st, 2016|Story|0 Comments

Running the marketing department like a newsroom

Look where corporate budgets have been shifting, and it's easy to see that "content marketing" is the new marketing, advertising, and [...]

By |April 27th, 2016|Story|0 Comments

A business is the sum of its content

The value of a business can be tied to some form or expression of its content.  For starters, a business [...]

By |April 25th, 2016|Story|0 Comments

Feeding the brutal sales funnel

I confess, I've worked for several B2B companies where sale teams were not always happy with marketing's deliverables. Until inbound marketing [...]

By |April 20th, 2016|Story|0 Comments

Adaptec and Max IQ save the day for this VAR

We presented Adaptec with several creative directions for this video introducing their storage controller, Max IQ SSD Caching Solutions. They [...]

By |January 16th, 2016|Portfolio|0 Comments

Loc-Aid CEO goes low-tech to connect with customers

We produced a series of campy whiteboard videos or "chalk talks" for Loc-Aid, featuring their CEO Rip Gerber. This idea [...]

By |October 26th, 2015|Portfolio|0 Comments

Explaining Agilent’s complex product to left and right brain buyers

Agilent eArray is a specialized research platform used by genetic scientists. Writing the script for this demo was very challenging.  I spent [...]

By |September 13th, 2015|Portfolio|0 Comments

3D modeling helps Sunrise Telecom market new testing instrument

Sunrise Telecom's flagship product, MTT, is a ruggedized hand-held instrument used by technicians to test data, video, and voice connections, or what industry calls [...]

By |September 5th, 2015|Portfolio|0 Comments

LeasePlan corporate fleet leasing explained in 2 minutes

LeasePlan is a large leasing and financial services company that manages around 385,000 vehicles for its clients across the US. [...]

By |August 8th, 2015|Portfolio|0 Comments

Landing page designs that go “Ahhh!”

Landing pages are the plumbing of marketing campaigns. They connect users to the almighty call-to-action. They capture leads, fill seminar seats, [...]

By |June 12th, 2015|Portfolio|0 Comments

Powerful imagery drives home Encentuate’s message

Peng T. Ong, the founder of Match.com and Interwoven, Inc., hired Marketing Valet to design a whole set of brochures, data [...]

By |May 12th, 2015|Portfolio|0 Comments

Verizon Wireless 2-minute video simplifies enterprise sales message

This was the first of many videos we produced for Verizon Wireless. It was part of their sales force tool kit. The [...]

By |March 12th, 2015|Portfolio|0 Comments

Newsletters help company stay Nimble

By |February 24th, 2015|Portfolio|0 Comments